Macmillan Education and BOOKR Kids Launch Red Roo Reads to Super-Charge English Literacy Across Latin America and Spain
In today’s classrooms, diversity is the norm – not the exception. Neurodiverse learners bring unique strengths, perspectives, and learning needs. But too often, traditional methods leave them behind. That’s where BOOKR Class steps in: an engaging, research-backed digital platform designed to support all learners, including those with dyslexia, ADHD, and other learning differences.
Budapest / London – 22 July 2025 – BOOKR Kids, the ed-tech studio behind the global reading platform BOOKR Class, today announced a strategic partnership with Macmillan Education to release Red Roo Reads by BOOKR – a whitelabel, Spanish- and Portuguese-friendly version of its flagship app created exclusively for schools and families in Latin America and Spain.
“With Red Roo Reads, we’re absolutely delighted to team up with Macmillan,” said Dr Dorka Horváth, CEO of BOOKR Kids. “It’s not every day you get to say your mission is backed by one of the giants in the publishing and educational world. Macmillan’s storied history and global presence allow us to dream bigger, reach further, and impact more young minds than ever before. This collaboration enables us to bring innovative learning solutions to more classrooms worldwide, making learning effective and engaging.”
Echoing this enthusiasm, Patrícia Souza, Director of Commercial Development & Global Partnerships, Language Learning at Macmillan, commented:
“We are thrilled to announce a new partnership between Macmillan and BOOKR, a leading provider of digital reading solutions. As part of this collaboration, we are launching Red Roo Reads – a fully customized reading platform designed exclusively for Macmillan customers. Red Roo Reads combines BOOKR’s innovative technology with Macmillan’s commitment to literacy and education, offering an engaging, interactive, and user-friendly reading experience tailored to our audience’s needs. This partnership marks an exciting step forward in our mission to make reading more accessible, enjoyable, and impactful for learners everywhere.”
A library that speaks every learner’s language
Red Roo Reads ships with 500 graded and fully animated readers spanning CEFR A1–B2, each narrated by native speakers and paired with interactive quizzes and games to reinforce comprehension. Integrated text-highlighting, rich illustrations, subtle animations, and studio-quality sound effects keep students immersed in stories while they absorb vocabulary and grammar in context.
Designed for the classroom and beyond
The app’s Teacher’s Dashboard, assignment tools, and offline access mirror the proven BOOKR Class feature-set, letting educators plug Red Roo Reads into frontal, group, pair-work, project-based, or flipped-classroom models without extra prep. Because every title sits inside a safe, ad-free environment curated by educators, children’s-literature experts, and psychologists, schools can adopt the platform with confidence.
Built for Latin America and Spain
Macmillan’s deep regional expertise has guided user-interface language options and distribution strategy, ensuring the app resonates with local curricula and cultural contexts. The result is a resource that tackles one of the region’s most urgent educational challenges – equitable English-language exposure – by putting engaging, high-quality reading materials in the hands of millions of children, whether they live in major urban centres or remote communities.
Why reading-first works
Research shows reading accelerates language acquisition by naturally building vocabulary, strengthening grammar awareness, and boosting confidence in speaking and writing. By blending these benefits with game mechanics and multimedia support, Red Roo Reads helps learners develop 21st-century skills – creativity, critical thinking, and intercultural awareness – while they read for pleasure.
About BOOKR Kids
BOOKR Kids is an award-winning ed-tech company headquartered in Budapest, Hungary. Its flagship solution, BOOKR Class, transforms children’s books into interactive experiences that foster a love of reading and fast-track language learning. Trusted by thousands of schools in more than 45 countries, BOOKR Kids merges pedagogical expertise with world-class storytelling to make learning joyful, data-driven, and effective.
About Macmillan Education
Macmillan Education is a global leader in English Language Teaching, curriculum publishing, and digital learning solutions. With over 175 years of publishing heritage and a presence in more than 120 countries, Macmillan combines deep pedagogical expertise with innovative technology to inspire learners and empower educators worldwide.
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